Helping merchants turn everyday transactions into meaningful interactions and growth opportunities.
Paytone specializes in turning ordinary transactions into extraordinary customer experiences. The services blend customer engagement with seamless electronic payment solutions, tailored for businesses of any size. NiceJob assists thousands of businesses globally by providing intuitive software that boosts reviews, automates social media marketing, and enhances websites to drive more traffic and sales. I had the pleasure of contributing to various exciting projects for both brands Paystone and NiceJob, bringing innovative design solutions to the table.
ROLE
Multimedia designer
TIMELINE
Sep 2021 - April 2023
SKILLS
Digital, UXUI Design
Typography
Color theory
Design system
Motion graphic
TOOLS
Figma
Illustrator
Photoshop
InDesign
After Effect
Google suite
Defining the challenges
Paystone is a provider of customer engagement services and electronic payment processing solutions for businesses of all sizes. NiceJob presently helps thousands of businesses around the world with software products that make it easy to get more reviews, create automated social media marketing campaigns, and launch websites that increase traffic and sales.
Gaining Insights into the Key Audience and Ecosystem
Shifting from e-commerce to a SaaS company was a personal leap. I had to get up to speed with new user perspectives and the complexities of the financial tech world. To navigate this transition, I immersed myself in market research and stayed in close touch with my team. Thankfully, the onboarding process was stellar, offering me the support and resources I needed to quickly get a handle on things.
Developing an Efficient Design System and Workflow for a Small Team
When I joined Paystone, the company was in the midst of merging with NiceJob. This meant our design team needed to integrate different brand identities and streamline our design system. I led the migration of our design system from Sketch to Figma, which made collaboration easier and helped us maintain consistency across projects. This shift greatly simplified our workflow and improved our efficiency.
Effectively managing multiple projects across both brands, Paystone and NiceJob
Effective communication is key! I closely collaborated with cross-functional teams, including marketing, product, content, and developers, to understand design requirements. I managed multiple assignments, prioritized tasks, and met project deadlines, ensuring accurate and timely delivery. This experience has expanded my communication skills and enhanced my growth as a designer, going beyond technical expertise.
Rebranding - Website
In the early stages of this rebranding journey, I took the lead on revamping our website and modernizing the NiceJob brand. My role involved a range of exciting tasks, from introducing fresh typefaces and font systems to enhancing the user experience and interface of the website. I also focused on refining the overall visual style to better reflect our brand. Throughout the process, I made sure to collaborate closely with the marketing team, developers, and UX designers, keeping communication clear and effective ensuring a smooth design integration.
Optimized Landing Pages for Better SEO
I worked closely with the content and marketing teams to design landing pages that not only captivate visitors but also boost conversions. By integrating thoughtful design elements, user-friendly interfaces, and compelling call-to-action buttons, I created pages that offer a smooth and engaging experience. The aim was to design landing pages that grab attention and motivate visitors to take action, ultimately leading to successful conversions.
Paid Ads design to boost brand awareness and conversion Rates
I developed a fresh design approach for NiceJob's ads, including Google Ads, HTML5, and animated formats, to enhance visual appeal and engagement. By working closely with the marketing manager, I made sure we not only met but surpassed all project goals, creating ads that effectively increased brand visibility and conversion rates.
Layout designs
I’ve designed a variety of marketing materials, from sale sheets and product manuals to white papers, flyers, and digital assets. With a focus on creating persuasive visuals, strategic layouts, and attention-grabbing headlines, I’ve aimed to make sure these designs clearly communicate key information to the audience.
Reflection & Learnings
Working at Paystone and collaborating with an incredible team has really helped me grow as a designer. I’ve become more adept at managing multiple projects simultaneously and have improved my communication skills within the team. This experience has significantly enhanced my ability to tackle diverse challenges and work effectively in a dynamic environment.
Adaptability is essential
Transitioning between different types of industries, like from e-commerce to SaaS or adapting to a new design system, highlights the importance of being flexible and open to learning new skills and processes.
Design systems improve efficiency
Implementing a unified design system, such as migrating to Figma, can streamline workflows and enhance team collaboration, ultimately leading to more consistent and effective designs.
Continuous learning and iteration
Each project provides opportunities to refine my design skills, adapt to new trends and technologies, and iterate based on feedback to improve future work.
Thank you!
To my director, Damian for leading me to be a better designer and communicator. And another big thank you to the marketing team for supporting me the whole way!
Social Media Contents
I’ve crafted eye-catching and impactful designs for a range of social media platforms. By combining engaging visuals, striking typography, and thoughtful layouts, I’ve developed designs that clearly convey brand messages and connect with target audiences. Working closely with the content team, I ensured that each design aligned with our brand identity and boosted our social media presence.
❋ Visit NiceJob instagram here
❋ Visit Paystone instagram here