Organized by Cramit Studio, this exhibition introduced a unique twist to the coffee experience. Visitors ordered their drinks by rolling a ball through Lee Chang-woon’s interactive installation, with a silent agreement between the audience and the barista—not a single word exchanged during the process. This project was more than just an art installation; it was a donation campaign that invited everyone to contribute. Through something as simple as ordering coffee, we encouraged people to reflect on the impact of their everyday choices.
As a studio, we wanted to create an experience where participants could feel the significance of giving back. That’s why 30% of the sales from the exhibition were pledged to the Korea Foundation for Persons with Disabilities (KFPD). This 41-day project was designed to offer everyone involved not only a taste of coffee but also a taste of meaningful connection and contribution.
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